Program Structure
Day. Night.
Day. Night.
Private Access.
Select a program layer below
DAY
09:00 – 18:00 · Click to view
NIGHT
18:00 – late · Click to view
PRIVATE ACCESS
Select guests · Click to view
The Day Program
Industry conversations, meetings, networking and creator activity across the hotel. Open to approved hotel guests and verified day pass holders.
- Industry conversations & keynotes — Oscar Room
- Innovation sessions — Meet Me Innovation stage
- Brand activations throughout the hotel
- Industry Exchange meetings — pre-booked via the Exchange
- Creator sessions — live podcast & video from the hotel floor
- Open networking — Aitana Lounge · Industry Hub
The Night Program
Partner activations and curated experiences spread across all hotel venues. RSVP-based access — screened and approved by the MMATH team.
- OSCAR ROOM — Partner showcases, label nights & branded evenings · 132m² marina stage
- AITANA LOUNGE — Networking receptions, partner gatherings & branded activations from 18:00
- HOTEL SUITES — Private industry meetings, hosted conversations & closed-door sessions
- IJDOK — Boat events departing from the marina · 40 guests max · Private IJ canal experiences
The Private Access
Closed-door sessions, executive roundtables, invite-only dinners and private conversations for senior industry professionals. Smaller groups, deeper dialogue.
- Executive roundtables — 12 person max
- Investor sessions — closed door
- Industry Dinner — 200 leaders, 5th anniversary
- Label Office Hours — booking agent desk
- By partnership agreement or invitation
